深圳新能源汽车特色城市建设构想

SZ new energy automobile characteristics city construction conception

本文从新产品市场的形成和消费者心理研究入手,通过市场细分发现家用新能源汽车的潜在市场,以阶段性成熟与梯度替代的全新观点提出以小型、微型纯电动汽车渗透市场,建设新能源汽车特色城市的构想。

The thesis begins from analyzing the for- mation of new product markets and consumer psychology research, then discovers the potential market of household automobile market. Therefore, the author proposes the theory of new energy vehicles mature phases and gradient substitution, that is infiltrating the market with pure electric mini -cars as a break- through, finally building a new energy vehicles Fea- ture City.