广州文化贸易发展SWOT分析

Guangzhou cultural trade development SWOT analysis

近年来,广州着力推进文化大发展、大繁荣的政策,提升文化贸易在国际上的竞争力。广州文化贸易在总量上增长较快,文化产品出口取得了较大的成就,但同时也存在文化贸易规模偏小、贸易主体实力较弱、专业性人才匮乏等问题。利用SWOT分析方法剖析广州文化贸易存在的优势、劣势、机会和威胁,发现广州文化贸易存在问题及威胁,但更面临着发展机遇,总体来看优势是主要的,需多方合力促进广州文化贸易发展。

In recent years, Guangzhou focus on the promoting the development and prosperity of culture, and actively promote the competitive of culture trade on world markets. Guangzhou＇s cultural trade has made great achievements in total trade amount, but also ex- ist some problems, such as the small cultural trade scale, the weak trade companies, and the lacking of professional talents. To analyze the advantages, dis- advantages, opportunities and threats of Guangzhou cultural trade by SWOT method, it founds the problems and threats are coexist with opportunities,lt needs multi-forces to promote the development of Guangzhou cultural trade.