中国邮轮旅游业态研究

China passenger liner tourism industry research

邮轮旅游是完美结合了观光旅游与休闲度假的旅游产品,国外发展相对成熟。邮轮旅游以其豪华齐全的设施、优质的服务和特别体验也吸引越来越多国人的关注与参与。在我国经济持续发展,人民生活水平不断提高,高端旅游市场日益发展的背景下,本文从新业态发展视角,结合当前邮轮旅游业现状,对我国目前邮轮旅游发展存在的问题进行分析,探索我国邮轮旅游的发展,并提出加强软硬件建设;统一规划,合理布局;市场培育,扩大宣传;加紧邮轮经济产业链建设;注重邮轮经济人才培养等对策。

Cruise tourism is a product which perfect combines the sightseeing and leisure. It has been rela- tively matured at abroad. Due to its full range of luxu- ry amenities, excellent service and special feelings, cruise also attracts more and more attentions in China. Recently, the economy of China is sustained develop- ment. the living standards of people are improving, and the case of high-end tourism market is growing. In such conductions, this article analyzes the problems of the development about China＇s cruise from the new business development perspective, combined with the status quo of the current cruise tourism. This article also ex- plores the feasibility of developing cruise tourism in China, proposes to strengthen the hardware and soft- ware of cruise industry, intensify the construction of the cruise industry chain, cultivate the market, ex- pand the cruise tourism promotion, and enhanced the personnel training, pursue unified consideration for all concerned and dinatedmanner. planning with due develop in a coor-dinated manner.