温州经济转型提升的品牌创新之论——以马克思主义辩证否定观为视角

The Discussion on Transformation and Upgrading of Brand Innovation in Wenzhou Economy——From Marx's Dialectical Negation Point of View

转型提升是当前我国经济发展的必然趋势,但转型提升不是抛弃现有的基础"另起炉灶",而是在现有基础上的辩证否定。温州经济转型提升必须在传统优秀产业的基础上通过辨证的否定,实现自我完善、自我发展,否则只能是海市蜃楼,虚幻一场,甚至是造成重大失误。同时面对温州经济实际,通过品牌创新,以品牌驱动实现经济转型提升是温州经济可持续发展的、较为适切的根本路径。

Transformation and upgrading is the necessary trend in the development of economy. But transformation and upgrading does not mean abandoning the existing basis or making a fresh start, while, it refers to dialectical negation on the present basis. The Transformation and upgrading of Wenzhou economy must base on traditional and dominant industry to fulfill self-improvement and self-development by dialectical negation; otherwise, it will be a mirage or a vanity and even sustain great losses. Meanwhile, confronting with the practice of Wenzhou economy, the author proposes basic path for transforming and upgrading sustainable development of Wenzhou economy via brand innovation and brand drive.