皖西大别山区漂流旅游项目开展现状调查与研究

Development of Rafting Tourism in Dabieshan Mountainous Areas:A Study on its Status Quo

随着体育旅游行业的快速发展,漂流旅游作为体育与旅游有机结合的运动项目受到广大群众的热爱。分析了皖西大别山区漂流旅游项目存在的问题:漂流旅游整体规划不足;景区服务水平较低,缺乏专业技术人才;漂流点综合服务设施不完善;漂流旅游产品趋于同化;宣传形式陈旧,市场开拓不足等,并针对存在的问题进行了调查和研究,提出了相应对策。

With the rapid development of sports tourism industry, rafting tourism becomes popular among people for it combines sports with tourism. This paper analyzes the problems in the development of rafting tourism in Dabieshan mountainous areas, including poor overall planning, low level of tourist service, lack of professional technicians, poor infrastructures, lack of varieties of tourist products, and ineffective ways of publicity and marketing. On such a basis, it put forward countermeasures to solve these problems,