基于SWOT分析的六安市修学教育旅游开发研究

Development of Learning-oriented Tourism in Lu'an City Based on SWOT Analysis

修学旅游既是旅游业纵深发展的方向之一,也是教育实践活动的开展形式之一。根据六安市旅游资源的特点,运用SWOT分析法,分析六安市修学旅游资源的内外部条件,确定其核心竞争力,增加旅游资源的教育利用价值,开拓皖西大别山特色旅游。

Learning-oriented tourism （LOT） is a new direction for the development of tourism, and it is also one of the forms of educational activities. According to the characteristics of tourist resources in Lu＇an, Anhui Province, this paper employs the SWOT analysis method to identify the interior and exterior conditions for LOT development in Lu＇an. It attempts to identify its core competitiveness, further enhance its development of tourist resources for educational purpose, and form its own characteristics of tourism development in the Dabieshan mountainous areas.