浅析日本服装SPA品牌运营模式给中国服装带来的启示

Implications for Chinese Fashion Brand on the Japanese Fashion Brand SPA Model Business

SPA服装品牌在全世界都有了良好的发展,但是在中国还是以传统订货会为主要模式的服装品牌比比皆是,本文通过对日本SPA品牌的研究分析了日本SPA品牌的发展和运营方式,与中国服装品牌进行了对比分析,得出适合中国SPA服装品牌发展的新方法。

SPA fashion brands in the world have a good development, but China is still in the traditional ordering patterns for major clothing brands abound. Based on the research of Japanese SPA fashion brand, analysis the Japanese SPA fashion brand development and marketing way, compared with Chinese Fashion brand and analyzed SPA fashion brand development for the Chinese new method.