商洛土特产包装与品牌构建

The Packaging and Brand Building of Shangluo Native Produce

通过对商洛土特产包装的现状进行调查,分析其存在的问题,讨论具有地域文化特色的土特产营销的品牌战略及包装设计概念,并提出利用地方特色与产品特征构建品牌包装设计模式和利用包装材料回归情感认知的土特产包装设计理念,以期推动地域经济的特色化发展。

Based on the investigating of current packaging of Shangluo native products, and analyzing the existing problems, the marketing brand strategies and packaging design concepts products with geographical and cultural characteristics are discussed. Building the brand of native packaging design models by using local characteristics and products features and the native products packaging design concepts with pac characteristic development kaging materials regression emotional cognition are proposed so that of regional economy is promoted.