独立学院招生生源形势分析

Analysis on Enrolment Resource of Independent Colleges

高等学校扩招以来，高考的录取率大幅提高，高等教育也实现了由精英教育向大众教育的转变，这一方面意味着高中毕业生上大学的机会增加了许多，另一方面也意味着生源的质量会有所下降，同时生泺竞争更加激烈．新形势下的生源情况给独立学院的招生工作带来了新的挑战，面对新的生源形势，独立学院应该如何积极采取有效措施，确保生源需求充足，在激烈竞争中立于不败之地，是值得独立学院认真思考的问题．

The admission rate has been greatly increased since the enrolment expansion of higher education, and the higher education has swung from the elite education to the public education. This means more chances for high school graduates to enter universities.. On the other hand, it impies that the quality of student resource is likely to drop down, and the competition in enrolment is more intense. In the new situation this brings more challenges in student enrolment to independent colleges. In fTont of the new situation of student resource, how to ensure an adequate enrolment resource and how to keep an invincible position in the fierce competition are worth serious reconsideration by the independent colleges.