微博语境下的议程设置功能

The Agenda-setting Function in Microblog Context

本文通过对微博的特性、传播特点及其影响力，探讨微博语境下议程设置理论的新特点以及对传统媒体议程设置的影响和互动关系．网络时代微博语境下的议程设置是对传统媒介议程设置理论内涵的补充和延伸．

This paper explores the new characteristics of the agenda-setting theory as well as its influence upon and interactive relation to the traditional agenda setting in microblog context through the microbrog features, communication traits and influence. The agenda setting in microblog context of the internet era is the supplement and extension to the connot- ation of traditional agenda-setting theory.