打造期刊特色专栏的两个要素与路径选择——以中国大学学报为例

The Two Elements and Path Selection to Create Feature Journal Columns——Taking China University Journal for an Example

在当前激烈的期刊竞争市场中,我国高校学报面临着生存危机与发展瓶颈。高校学报只有不断改革创新,走专业化和特色化发展道路才能为自己赢得生存、求得发展。特色专栏是学报摆脱"学术大全"的必由选择,是学报专业化发展的基本途径,是吸纳优秀稿源的重要之举。创办特色专栏一定要以"特色"为核心,不断地探索适合我国高校学报特点的发展之路。

In the fierce periodical competitive market, University journals in China is faced with survival crisis and the development bottleneck. Only University journals continuously reform and innovate, stick to specialized and characteristic development road, can they survive and develop. Feature column is the only choice to get rid of ＂encyclopedia book＂ for University journals, is the basic way to specialized development, and is also important for attracting outstanding contributions. It must be the core to create the feature columns, and constantly explore a suited road to develop the University journals in China.