以受众需求为导向的公共空间信息传达设计

Public Space Information Communication Design Based on the Guidance of Audience Demand

从受众的行为需求、情感需求和体感需求3个方面,论述了公共空间信息传达设计的必要性,及以受众需求为导向的公共空间信息传达设计的方式方法。

Through the behavior of the audience needs, emotional needs and body feeling demand three aspects, it expounded the necessity of information communication design of public space and convey information to audience demand as the guidance of the public space design methods.