态度确定性:知行一致的强度指标

Attitude Certainty:The Strength Index of the Knowing and Doing Consistency

态度确定性是个体对所持态度的主观确定感,它通过询问人们对所持态度的确定程度或相信程度进行测量,它是预测人们态度—行为一致性的重要指标。常见的测量方法有:自我报告法、等级评定法和操作性测量。Petrocelli等人提出了态度确定性的双成分说,将其解析为包含态度正确性和态度明晰性的两个成分复结构;国内研究者将其划分为情感确定和认知确定两个成分进行研究。态度确定性与态度可及性、态度矛盾性、态度细述性和态度重要性等维度共同构成态度强度。态度确定性在抵制劝服和行为预测等方面发挥了非常重要的作用,是知行一致的强度指标。

Attitude certainty is a kind of subjective certain feelings towards one＇s own attitude, it always measured by asking the subjects the degree of confidence or correctness towards an attitude. It is an im- portant index to predict the consistency of attitudes and behavior. The usual measurements are self-report- ing, rating and operational measurements. Petrocelli et al. raised the two-components of attitude certainty, they deconstructed it into attitude clarity and attitude correctness. Domestic researchers divided it into two components： emotional certainty and cognitive certainty. Attitude certainty and other attitude strength di- mensions together constitute attitude strength; The most widely used indicators are certainty, accessibility, ambivalence, elaboration and importance. Attitude certainty plays an important role in the fields of resis- tance to persuasions and behavior forecasting.