我国电影产业出口贸易中文化折扣现象分析

Analysis on Cultural Discount Phenomenon in Export trade of Film Industry in China

近年来,我国电影国内票房一路走高,然而,与国内电影市场繁荣发展形成鲜明对比的是,海外票房惨淡且呈现出直线下降趋势。文化折扣是我国电影走出去的主要障碍。本文分析了我国电影出口贸易中文化折扣的成因以及文化折扣对我国电影出口贸易的影响,并针对如何减少电影贸易中的文化折扣,加速我国电影走向国际市场提出了建议。

In recent years, China＇s film box office income at the domestic is increasing, however, in contrast to the domestic film market prosperity and development, overseas box office is bleak and shows a downward trend line. Cultural discount is a major obstacle to China＇s film to go out. This paper analyzes the reason of cultural dis- count of film export trade in our country, as well as the impact of cultural discount on film export trade in our coun- try, and puts forward suggestions for how to reduce the cultural discount in film trade , how to accelerate China~ film into the international market.