摘要
"大营销"体系以提升企业市场应变和客户服务能力为目标,推动营销服务由"业务导向型"向"客户导向型"转变。介绍黑龙江省电力有限公司以"客户满意"作为客户导向型优质服务工作的核心,开展特色创新服务的举措,应运而生的新型客户经理制全面提升了黑龙江省电力有限公司营销业务管理水平。
＂Big marketing＂ system emerged in order to improve enterprise＇ s market strain ability and customer service ability, to pro- mote marketing services from ＂service oriented＂ to ＂customer orient- ed＂. The ＇article introduced optimal service work core of ＂customer sat- isfaction＂ as customer oriented in Heilongjiang Electric Power Co., Ltd., it） carry out the characteristics of innovative services, improve customer manager system. New customer manager system improved business management level in Heilongjiang Electric Power Co., Ltd.
出处
《电力需求侧管理》
2013年第5期55-57,共3页
Power Demand Side Management
关键词
客户导向型
新型客户经理制
创新服务
customer oriented
new customer manager sys-tem
innovative services
