基于SWOT-AHP模型的昆仑工业润滑油经营战略

Research on the Development Strategy of Kunlun Industrial Lubricants Based on SWOT-AHP Model

随着中国经济的飞速发展,工业润滑油消费迅速攀升。通过对中国石油润滑油公司(CNPCLC)昆仑工业润滑油经营战略的SWOT-AHP定量评价,发现其处于机会型战略区间,因此,应抓住机遇,丰富产品线,大力开展行业合作,提高技术服务质量,以进一步开拓昆仑工业润滑油市场。

With the rapid development of Chinese economy, the consumption of industrial lubricants rises rapidly. Based on the SWOT-AHP quantitative evaluation of Kunlun industrial lubricant from China National Petroleum Corporation Lubricant Company （ CNPCLC）, the development strategy of industrial lubricants lain on the opportunity region was obtained. Therefore, to further expand the market of Kuulun industrial lubricant, some measures should be taken, such as seizing the opportunity, enriching the product line, pursuing strong the cooperation of relevant industries, improving the quality of technical services and so on.