摘要
2012年国庆期间，中央电视台连续9天在新闻频道推出“迎十八大走基层百姓心声”特别节目--《你幸福吗》系列新闻调查，引起了广泛的社会关注，本意是积极地正面宣传、引导舆论却引来了大片质疑声，究其原因，在于新闻传播过程中的“霍桑效应”，在央视《你幸福吗》的街头采访中，正是特定的采访背景和采访对象所承受的压力进一步加剧了“霍桑效应”的负面影响。
During the National Day in 2012, CCTV News Channel launched and presented for 9 days a ＂Welcoming the 18th CPC National Congress and the aspirations of the people＂ special program -Are You Happy series of investigative journalism, which aroused widespread social concern. It initially intended to be an active and positive publicity, but re- suited in strong criticism. The reason is the Hawthorne Effect in the process of news communication. In the CCTV Are You Happy street survey, the specific interview background and interview pressure further aggravate the negative influ- ence of the Hawthorne Effect.
出处
《中南财经政法大学武汉学院学报》
2013年第1期55-57,68,共4页
Journal of Zhongnan University of Economics and Law Wuhan College
