两大品牌英文报纸经营策略的得失比对分析

Analysis of and Comparison between Two English Newspaper Brands＇ Management Strategies

英文报系中众所周知的《英语周报》和《21世纪英文报》的经营策略是值得我们探究的。这两家报纸的经营策略各有特点，对它们在经营策略上的得计与失策进行比对分析，就不难看出它们各自的战略特长。同时也对它们在经营失策导致的传播失效，提出改进的意见和应采取的对策。

As everyone knows, business strategy in English newspapers such as ＂English weekly＂ and ＂twenty-first Century English newspaper＂ is worthy of our inquiry. The two newspapers business strategies have slightly different characteristics. Through the comparative analysis of the counter and missteps of them in the business strategy, it is not difficult to see their strategic expertise. At the same time, this paper puts forward the improvement suggestions and countermeasures to be taken for transmission invalidity resulted from unsuccessful business management.