新媒体环境对高职院校学生思想政治教育的影响与对策

On the Strategies of Higher Vocational College Students' Ideological and Political Education in the New Media Environment

在新媒体不断发展背景下,高职院校学生思想政治教育工作迎来了巨大发展机遇,同时也面临着严峻挑战。高职院校思想政治教育工作应做好充足准备,积极面对、勇于迎接挑战,充分利用新媒体优势,对思想政治教育途径与方法进行不断完善,确保院校思想政治教育工作得以顺利、高效、稳定展开。

The continuous developing new media brings both huge opportunities and severe challenges for higher vocational college students＇ ideological and political education. Higher vocational college ideological and political education should be well pre- pared to rise to challenges, and the advantages of the new media should be fully used to improve the methods of ideological and political education, so as to ensure the success, efficiency an sta- ble implementation of college ideological and political education.