摘要
对2012年省级卫视TOP10(前10强)的收视率进行对比分析,并进一步利用市场竞争格局理论,对2012省级卫视TOP10的行业市场竞争态势进行了剖析,结合不同节目收视贡献的不同,总结各卫视台提高其收视率的节目编排策略。
In comparison of 2012 provincial TV TOP10 ratings, and further use of market competition theory, This paper analyzed the market competition state of the 2012 provincial TV TOP10, and then in combination with different contribution of different programs, summarizing every TV station＇s programming strategy to im- prove its TV ratings.
出处
《中国有线电视》
2013年第10期1187-1190,共4页
China Digital Cable TV
关键词
省级卫视
收视率
竞争态势
provincial TV
TV ratings
competition state
