微博与城市电视台发展的媒介融合

The Media Combination between Twitters & City TV

微博,是近年来兴起的一种新的信息传播载体,以人际传播与大众传播相结合的方式传播信息。这种新媒体普及之后,给当今的媒介传播形势带来了巨大的变化,特别是传统媒体感受到了无穷的压力。然而,这种压力也不失为一种动力,城市电视台的节目在微博语境下实现了媒介融合,呈现出发展的新特点,走出了一条拥有时代特色的跨媒体发展之路。

As a kind of new media, micro blogs （twitters） which changed the media situation transmit information in the way combi ning mass communication and personal communication. Although the traditional media, such as City TV stations felt the pressure from the new media, the development of micro blogs motivate the progress of City TV. Therefore, with the help of micro blogs, City TV sta tions are cross -media developed.