消费模式的绿色转向——本·阿格尔生态学马克思主义理论的启示

The Green Turn of Consumption Mode:Inspiration of Theory of Ecological Marxism by Ben Agger

在明确中国现代化建设水平的历史方位的前提下,批判地吸收本·阿格尔的生态学马克思主义理论,对实现消费模式的绿色转向具有重要意义。本·阿格尔的核心观点是生态危机取代经济危机成为新的历史语境,而异化消费是生态危机的根源。异化消费在当今中国的相似外观呈现为商品的符号价值凸显,广告干预消费过程的能力增强,劳动与休闲严重割裂等。打造绿色消费模式须以生产力发展、分配制度的完善为基础条件;以技术进步、教育宣传等为支持领域;以劳动与闲暇一元化为发展前景;以人的全面发展为根本目标。将绿色消费、生态文明的理念融入"生产—消费"的全过程。

Based on the definite development level of Chinese modernization,it is of great significance to critically draw lessons from the theory of Ecological Marxism by Ben Agger to accomplish the green turn of consumption mode.The core viewpoint of Agger is that economic crisis has been replaced by ecological crisis and the alienation of consumption is the root of ecological crisis.In today' s China,the similar appearances of consumption alienation include the highlighting value of commodity symbols,the enhancing ability of advertisement in the process ofconsumption and the separation of labor and leisure.To construct a green consumption mode,it is necessary to do the following:to regard the improvement of productivity and distribution system as the basis condition,to regard the technology progress and education as supporting field,to regard the unification of labor and leisure as development prospects and to regard the all-round development of people as the fundamental objective.All in all,it is important to merge the idea of green consumption and ecological civilization into the whole progress of productionconsumption.