十二运辽宁体育场馆公共服务市场化研究

Public Service Marketing of Sports Stadiums in Liaoning Province during 12^(th) National Sports Meeting

体育场馆公共服务市场化是大型体育场馆建设和经营管理的发展趋势。十二运辽宁体育场馆公共服务市场化的对策为:加大体育场馆公共服务多样化发展的市场开发力度;充分发挥第三部门在场馆公共服务供给中的作用;辽宁体育公共服务发展战略与城市运动项目布局相结合;做好赛后体育场馆公共服务市场化的制度设计;寻求公共机制与市场机制的有机结合等。

The public service marketing of the sports stadiums is the development trend of great sports stadium construction and management. The countermeasures of the public service marketing of the sports stadiums during the 12th National sports meeting include strengthening marketing exploration of multiple public services of the sports stadiums, fully exerting the function of the third department in the supply of the public service of the sports stadiums, combining the sports public service strategy of Liaoning province and the urban sport pattern to design the system of public service marketing of the sports stadiums after the sports meeting and search for the integration of the public system and the market system.