流动人口消费特征透视——以成都市温江区为例

Investigation on the Consumption Style of the Floating Population——Taking Wenjiang District,Chengdu City as an Example

通过成都市温江区946名流动人口的实证调查可以看到:当前该地区流动人口主要呈现四个基本消费特点——二元性消费特征突出、周期性消费特点明显、消费层次差别悬殊大以及物质型消费占比较高。基于流动人口的消费特点采取相关的政策对于拉动该地区消费市场、改善消费结构、扩大内需有着极大的社会经济价值;同时,为政府未来制定促进流动人口生活水平全面提高的制度和政策、为我省全面建成小康社会提供决策依据也有着更为深远的意义。

Empirical investigation of 946 floating people in Wenjiang District shows that the floating people in this region have four consumption features： dual consumption, periodic consumption, different consumption levels and high rate of material consumption. Based on this empirical investigation, the government should adopt appropriate measures to stimulate consumer market, improve consumption structure and expand domestic demand. This paper will also be a basis for decision - making of future policies to improve the living standards of floating people and build a moderately prosper- ous society in all respects.