基于SWOT分析的泉州会展业发展对策研究

Research on the Development Countermeasures of Quanzhou Convention and Exhibition Industry Based on the SWOT Analysis

会展业对城市的发展起着越来越重要的作用,已成为带动城市经济发展的新增长点,国内许多省市把会展业作为重要产业加以建设。立足泉州会展业发展实际,借助SWOT分析方法对泉州会展业进行系统分析,在此基础上提出相关对策建议,以期提升泉州会展业的竞争力。

The convention and exhibition industry has played a more and more important role in the development of the city,and also has become a new growth point an important industry in many provinces and cities. of economic development.It has been developed and built as The article analyzes the convention and exhibition industry of Quanzhou systematically based on the actual development of Quanzhou convention and exhibition industry and SWOT analysis. Based on this,it propounds the related countermeasures and suggestions in order to enhance the competitiveness of Quanzhou convention and exhibition industry.