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基于信息时代的媒体营销策略分析 被引量:1

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摘要 随着信息时代的到来,越来越多的国内外企业开始使用媒体来进行营销活动,媒体营销不仅为信息时代的企业提供了一个良好的销售平台,还使信息渠道更为广泛。同时,媒体营销给消费者和市场也带来了重要的影响,不同的媒体组成了纵横交错的信息网。本文从多个方面对媒体营销进行探讨,以期为全媒体时代的到来提供一些基础意见和参考。
作者 谢平楼
出处 《商场现代化》 2013年第25期121-123,共3页
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