百色市乡村旅游产业竞争力提升研究

Study on Increasing Competitiveness of Village Tourism in Baise

目前,百色市的乡村旅游在发展过程中面临一系列的竞争和挑战主要是:乡村旅游点的经营环境有待改善;人才紧缺,从业人员素质有待提高;乡村旅游业发展壮大所需资金短缺,类型单一,创新性不足;营销宣传投入不足等。百色市政府应从乡村旅游转型升级入手,加大资金投入,完善基础设施;加强相关人员培训,提升人员待遇;以开展清洁乡村为契机,整治环境;加大乡村旅游整合竞合力度;加强营销,扩大宣传;从而提升当地乡村旅游产业竞争力,促进经济发展。

Challenges of village tourism in Baise involve insufficient facilities, lack of professionals, disqualified personnel, lack of capital, undiversified variety, poor innovation, and insufficient investment in marketing. The local government shall change the growth pattern of the tourism industry to increase investment in facilities, intensify the efforts in training personnel and raise their welfares, improve the village environment, incorporate stakeholders, and strengthen product marketing. As a result, the competitiveness of the industry can be lifted that help promote the local economy.