娄底市城镇居民休闲消费行为调查研究

Research on Leisure Consumption Behavior of Urban Residents in Loudi City

通过对娄底城镇居民休闲消费行为特征的调研发现:娄底城镇居民休闲消费的主要目的是放松身心、消除疲劳,审美愉悦、怡养性情、开拓眼界、增长认识能力,不同人群参与休闲消费活动的目的也存在较大的差异。其休闲消费行为方式呈现的特征为:以朋友和家人为主要休闲伴侣,以娱乐消遣类为主要休闲消费类型,居民在平时、周末、节假日三个不同时段所选择的活动类型有较大差异,休闲消费支出比重较为合理。娄底市城镇居民参与休闲活动最大的收获是自由行动与减轻压力。调查还发现,娄底城镇居民对娄底城市休闲状况并不是十分满意。

Through the research on leisure consumption behavior of urban resident in Loudi, the main purposes of their leis- ure consumption are to relax themselves, reduce fatigue, aesthetic pleasure, build characters, widen horizons and increase cognitive abilities; the purposes of different groups that involved in leisure consumption have great differences. The characteristics of leisure consumption pattern are ： taking the friends and family as their main leisure companion, choosing the entertainment as their main leisure type; the activities, which people choose in peacetime or holiday or at weekend, are quite different; the proportion of leisure consumer expenditures is relatively reasonable. Participating in leisure activities, residents in Loudi find the biggest harvests they get are freeing themselves and reducing stress. However, the survey also finds that urban residents in Loudi city are not satisfied with leisure situations.