将活体蝴蝶展览引入营销活动分析

The analysis of introducing living butterfly exhibition into marketing activity

蝴蝶具有吸引人们注意力的自然和社会文化属性。在多数展览活动中,蝴蝶都是人们关注的焦点之一。通过在无锡一次营销活动中,建立蝴蝶展馆,展馆建设内容包括活体蝴蝶馆、蝶蛹羽化展区、蝴蝶知识区、标本制作区、蝴蝶纪录片展区,以及广告宣传建设。此次展览于无锡城区中再现了蝴蝶漫天飞舞的自然景象,出现了赏蝶热潮;对中小学生良好的宣传教育作用,他们学到丰富的蝴蝶知识,也培养了他们保护环境、热爱自然的情怀;带动区域人流量大幅提升,促进经济增长。通过蝴蝶展,实现了营销活动效益最大化。

The butterfly has the natural and social cultural characteristics, it can attract people＇s attention. In the many ex- hibition activities, people foucs on the butterfly. Establish a butterfly pavilion in Wuxi on a marketing activities, pavilion con- structions includes the living butterfly pavilion, butterfly chrysalis eclosion area, butterfly knowledge area, butterfly specimen area, butterfly documentary exhibition and advertising construction. The butterfly exhibition recreates the natural scenes that is the butterflies flying all over the area; The primary and middle school students learn rich butterfly knowledge, and cultivate their feelings of protect environment; The butterfly exhibition also increase visitors flowrate, and promote economic growth. The butterfly exhibition help this marketing activities to achieve the maximum benefits.