基于品牌传播的我国广告学发展新路径探讨

Discussion on New Path to the Development of Domestic Advertising Based on Brand Communication

我国的广告学教育已走过近三十年的历程,广告学教育在全国各大高校已形成燎原之势。随着整合营销传播理论的崛起、媒介环境的巨变以及我国自主品牌建设的需求,品牌传播成为我国广告学实现可持续发展的新路径之一。

Advertising education in China has made great progress within major was established in 1984. With the rise of brand theories and inte nearly 30 years since the first advertising grated marketing communication theory, media environment changes as well as our own brand building, brand communication is the new path for sustainable development of advertising.