基于真实项目的网络营销课程设计探究

Investigation Of Curriculum Design of“Online Marketing”Based on True Project

以网络营销课程为实例,从课程的项目化设计及项目化课程设计需要注意的问题两方面,阐述如何基于真实项目带动教学。

This paper elaborates the curriculum design based on real project in the course of online marketing and the aspects we should note.