摘要
本文着重研究了江苏省竞技体育和体育产业间的传导机制,得出竞技体育发挥其自身的影响力是通过各种传媒的宣传和渲染。媒介把竞技体育各种信息传播至信息受众,信息受众产生动机,在动机的推动下信息受众参与和体育相关的活动,促进体育产业的发展。江苏竞技体育和体育产业间正是由于传导机制的作用,使得江苏竞技体育在腾飞的同时,体育产业的其它组成部分也都得到和谐有序发展。
The research emphasis in this paper is transmission mechanism between Competitive sports and sport industry in jiangsu province,We draw the conclusion is that the competitive sports expresses its function via all kinds of media＇s propaganda and rendering.The news of competitive sports is spreaded by medium to information to the audience.The information to the audiences emerge motivation,under the impetus of the motivation they enter into all kinds of activity which related sports,promoteing sports development.It is because of transmission mechanism,Competitive sports in jiangsu is taking off and The other part of sport industry is getting a harmonious and orderly development at the same time.
出处
《当代体育科技》
2013年第28期3-5,共3页
Contemporary Sports Technology
基金
江苏省体育局课题项目
项目编号:ST12301214
关键词
江苏省
竞技体育
体育产业
传导机制
JiangSu province
Competitive sports
Sport industry
Transmission mechanism
