网络动画的媒介文本特征探析

Analysis on Media Text Characteristics of Internet Animation

网络是动画传播的新媒介,其传播方式与传统媒介存在着较大的差异。即便如此,网络媒介自身的特征已经清晰化,但以网络为媒介的动画尚处于一个特征模糊的阶段,网络动画只能看作是动画与网络媒介相结合所产生的初级文本。据此,从当前动画网络传播现象入手,层层探讨分析,提出了"交互性、便携性、触觉开发"三个可能的方向,对网络动画的媒介文本形成进行了前瞻性的预测。

As a new medium for animation development, the transmission mode of internet media varies much from traditional ones. Despite the cleamess of the features of internet media, the intemet-media-based animations are yet in a stage with fuzzy characteristics. Internet animation can only be regarded as a primary text coming from the combination of animation and intemet media. This paper probes into the discussion and analysis on current transmission of internet animation, puts forward three possibilities, namely, ＂interactivity, portability, and tactile development＂ and makes a prospective prediction of the formation of media text for intemet animation. Key words： animation; medium; internet transmission