数字媒体时代的交互性印刷品设计

Interactive Design on Printed Product in the Digital Media Era

在数字媒体时代,印刷品的设计越来越强调其交互性。设计师依托大胆突破传统的设计理念,采用全新的工艺材料,基于人的多感官体验,设置了大量的参与环节,让印刷品的形态和功能更加丰富多彩,使被动的信息传达变为主动的参与体验,在最大程度上实现了信息的倍加。可以预见,交互性印刷品设计的出现将会给印刷品行业的发展打开更为广阔的上升空间。

With the arrival of the digital media era, printed product design increasingly focuses on its interactivity. Designers break through traditional design concepts, use new materials together with multi-sensory experience and create numerous participatory activities, so as to help enrich the forms and functions of the printed products and turn passive information transmission into active participation and experience, maximizing information multiplexing. It is foreseeable that the emergence of interactive design on printed products will open up much broader space for the development of printing industry.