摘要
本文以Web of Science作为数据来源,采用聚类分析和战略坐标图对国外微博研究的热点、趋势及研究方法进行了分析发现:国外微博研究热点主要集中在Web 2.0下的社交媒体研究、信息伦理研究、微博政治研究、电子口碑研究等10个方面;其中,Web 2.0下的社交媒体研究为核心研究热点,信息伦理研究有可能成为未来的研究热点,微博政治研究、电子口碑研究、微博与灾难预警及处理研究等主题具有发展为核心研究热点的潜力;文本挖掘、信息可视化、社会网络分析等是微博研究涉及的主要研究方法与技术。
Taking the Web of Science as data source, this paper analyzes the research focuses and trends of microblogging abroad by using cluster analysis and strategic diagram. The result shows that, the research fields are counted as 10 clusters, such as social media, information ethics, microblogging politics, electronic word-of-mouth, etc.; social media is the core focus; information ethics is likely to be the core research in the future; microblogging politics, electronic word-of-mouth, disaster warning & processing, and others possess the potential to become the cores. Text mining, information visualization, social network analysis, and others are the main methods in the research of microblogging.
出处
《国际新闻界》
CSSCI
北大核心
2013年第9期28-40,共13页
Chinese Journal of Journalism & Communication
关键词
微博
社交媒体
新媒体
聚类分析
战略坐标
microblogging, social media, new media, cluster analysis, strategic diagram