体验性网络团购对城市商业空间组织的影响

THE IMPACT OF EXPERIENTIAL ONLINE GROUP-BUYING ON THE URBAN COMMERCIAL SPATIAL ORGANIZATION

我国网购市场的发展培养了一代网络购物用户和大量服务商,网络团购相应发展,其现实影响有待评估。本研究选择石家庄7网为资料源,应用若干方法探讨一种新型电子商业业态——体验性网络团购对城市商业空间组织的影响,这对优化城市商业布局具有一定意义。文章首先回顾了石家庄市商业格局的演变和团购网站的应用,然后基于街道、产品、成交量等方面的数据,阐述其现实影响。研究发现:①电子商业模式作用下的商业网点空间分布仍然具有很强的区位特征,受基础设施作用而在繁华街道集聚,增强了中心的极化。②给周边地区商业网点带来新的商机,盘活了周边商业空间,进一步证明电子商务的扩散功能。③引发了一种新型商业业态——楼宇经济的崛起,网络团购与楼宇商业形成的良好互动,对城市就业以及通勤都产生长远影响。④零售商业正在追逐电子商务所带来的优势,价格体系、经营方式及商业政策都面临极大挑战,需要营造一种可以保证电子商业良好发展的环境。

In China, the fast growth of online market brings a generation of internet users and a large amount of corresponding service providers, and gradually a new business model online group-buying has been rapid developed. As a new retail business, the effect produced by the online group-buying model on the existing retail space structure is still need evaluation. The study found that： （1）the space distribution of commercial network influenced by virtual Business Model still has strong regional characteristics, and most commercial network is still at the bustling streets or business prosperity street intersection, due to the effect of traffic and business infrastructure. （2）the virtual emerging commercial intensifies the agglomeration of reality commercial center, virtual business in Shijiazhuang area has not fundamentally change the inner rule of business circle, but further enhances the polarization effect and core status in the development of business center, increases the agglomeration of center. （3）the virtual emerging commercial leads the development of the surrounding commercial, brings new business opportunities to the commercial network in the surrounding areas, activates its commercial space. （4）retail business is chasing the advantage of electronic commerce, the electronic commercial has the impact of and challenges to price system, mode of operation, and policy of traditional business, the urgent need to build good development environment for electronic commercial, to promote the traditional commercial activities change to electronic business, so as to improve the competitive position of the businessman.