大规模定制模式下的顾客需求管理:获取、识别和聚类分析

Demand Management of Mass Customized Products:Acquirement,Identification and Clustering Analysis

为了有效处理不同客户的需求以保证大规模定制生产的规模性和经济性,提出了一种以聚类分析思想为核心的定制需求管理方法。该方法在获取客户需求信息并进行有效化处理的基础上,采取模糊聚类的方法将数量众多的单个客户转化为具有相似需求的客户群体,指导企业产品的标准化、生产的模块化以及产品族的规划设计并提升客户满意度。文章最后,结合笔记本电脑的应用实例说明了该方法的可行性和有效性。

In order to effectively deal with the needs of different customers to ensure the scale and economy of mass customization, a customer demand management method is proposed based on clustering analysis. Firstly, the customer＇s demands are acquired, with the effective de- mands identified. Based on previous customer information, the fuzzy clustering analysis is used to classify the customers. In this way, various individual customers can be transferred into groups with similar demands. The result can effectively guide the enterprises to conduct the prod- uct standardization ,modular production and product family design. At the end of the paper,an example of laptop is used to illustrate the feasi- bility and validity of the method described.