文化旅游的符号建构

The Symbol Construction of Cultural Tourism

在旅游价值极大化的今天,文化已经成为旅游中不容小觑的符号,文化旅游作为一种重要的旅游方式占据着极大的市场份额。从符号学的视角出发,文化旅游从侧面展示了社会缺场的意义。符号接收者的大脑并非一片空白,文化旅游者对旅游地有着不同的心理期待。文化旅游地拥有巨大的符号表现体,但只能用其中极少数符号来呈现旅游地文化,这就涉及到符号的"组合/聚合"双轴建构。

In today＇s tourism value maximization, culture as a symbol of tourism can not be underestimated. The theoretical process of cultural tourism also needs a step-by-step development and improvement. Starting from the perspective of semiotics, this paper analyzes the cultural tourism, the cultural tourists, and the symbol bi-axial construction of cultural tourism. Based on this new position, the author tries to provide a new train of thought for the symbol selection and combination of a cultural destination, and to build a closer relationship between semiotics and tourism sciences.