推进体育休闲旅游企业发展的路径选择

Select the Path of Promoting the Development of Sports Leisure Tourism Enterprises

随着时代的不断发展,人们对于生活质量的要求也越来越高,在这种情况下,体育休闲旅游受到青睐,这是一种新兴的、健康的、科学的休闲方式。体育休闲旅游的逐渐壮大,是由休闲体育和旅游业的发展共同带动起来的。今年,我国已经利用体育休闲旅游创造了非常可观的经济收入。如今,奥运会、亚运会等许多重大国际体育赛事都在我国举办,因此,我国的体育休闲旅游业呈现出了前所未有的繁荣景象。文中从体育休闲旅游企业的发展角度出发,阐述了发展体育休闲旅游产业的必要性,同时针对体育休闲旅游企业的发展提出了有效建议。

With the continuous development of the times, the people are also getting higher and higher requirements for the quality of life,in this case, sports leisure tourism popular, this is a new, healthy, scientific way of leisure. Gradually strengthen sports leisure tourism, is the development of the leisure sports and tourism to drive up. This year, our country has the sports leisure tourism has created considerable economic income. Today, the Olympic Games, Asian Games and other major international sports events held in China, therefore, our country＇s sports leisure tourism presents a hitherto unknown prosperity. From the perspective of the development of leisure sports tourism enterprises, expounds the necessity of the development of sports leisure tourism industry, and puts forward effective suggestions for the development of sports and leisure tourism enterprises.