浙江省农民专业合作社经营机制研究

Studies of Management Mechanism of Farmers Cooperatives in Zhejiang Province

通过对浙江省淳安、龙泉等7县(市)的39家农民专业合作社和183名社员进行实地问卷调查,从组织机制、激励机制、营销机制3方面对合作社现有的经营机制进行分析研究,结果表明,现今合作社在理事会产生方式、品牌建设等方面已日趋完善,对促进农户增收起到了一定的作用。但在服务功能、差异化营销等方面还有待完善。提出了注重人才培养、加强民主管理、健全激励机制、综合运用4PS营销模式等完善合作社经营机制的对策建议。

Based on questionnaire survey of 39 farmers cooperatives and 183 members from 7 counties in Zhejiang province,the management mechanism concerning organization,inspiring and marketing mechanism were analysized. It showed nowadays cooperatives were being perfected in council settings and brand-building,which help to promote the peasant incomes. But, there were matters in the capabilities service, differential marketing and some other aspects. This paper proposed suggestions for improvement of management mechanism including person- nel training,democratic management,incentive mechanism and the integrated use of 4PS marketing.