网络委婉语模因现象解读

An Understanding of Internet Euphemism from the Perspective of Memetics

模因论视角下网络委婉语的复制和传播方式可分为"基因型"和"表现型"两大类别;追新求异、调侃宣泄和模仿从众是广大网民,尤其是年轻网民复制、传播网络委婉语的心理基础。从模因视角解读网络委婉语这一语言现象,可帮助人们深度理解网络委婉语复制和传播的多元化形式及其原因,从而更好地运用这一语言模因,成功、和谐地进行网络交际。

The ways of internet euphemism in replication and transmission can be divided into genotype and phenotype from the perspective of memetics.The pursuit of being distinctive,poking fun at oneself and conformity are the psychological bases of the internet users in replicating and trans-mitting internet euphemism,esp.of the young users.The analysis of internet euphemism from the perspective of memetics can help people understand internet euphemism better in order to communicate successfully and harmoniously.