文化多元化背景下青岛本土文艺价值实现路径

Realization Path of the Local Literature and Art Value in Qingdao under the Cultural Diversity Background

文艺具有审美、道德教化、经济等多种价值功能,文艺价值的实现与时代政治、社会环境、文化背景、传播手段等密切相关。在文化多元化的现代社会,文艺价值实现的影响因素也更为复杂。在传播方式、受众群体、文化认同、价值导向、审美趣味等出现新趋向的背景下,青岛本土文学艺术应依托公共文化服务体系,致力于提供青岛特色文化公共服务内容和产品,创作具有艺术性和以本土文化为流行元素的文艺作品,细分文艺受众,注重文艺的消费需求,顺应电子媒介时代的传播方式,从而实现其价值。

Literature and art has such various value functions as aesthetics ,moral education and e-conomy .The realization of the literature and art value is closely related to politics of the time ,social environment ,cultural background and communication means .In the modern society with cultural di-versity ,factors influencing the realization of the literature and art value are more complicated than ev-er before .Under the background of the emergence of the new trends of communication means ,audi-ence ,cultural identity ,value orientation and aesthetic taste ,the local literature and art in Qingdao should rely on the public cultural service system ,devote itself to offering the contents and products of public cultural service with Qingdao characteristics ,create literature and art works with artistry and fashion elements based on the local culture ,subdivide the audience ,pay attention to the consumer de-mand ,comply with the communication means in the electronic media era ,and finally realize the value .