摘要
阐述了在当今日益激烈的市场竟争中 ,工业设计策划与创建名牌的重要性 ,并系统地论述了企业如何进行工业设计策划 。
Elaborated the significance of strategy for industry design and initiating name brand in the increasingly fierce market competition, and discussed an enterprise how to operate strategy for industry design and set up name brand for itself.
出处
《北京轻工业学院学报》
2000年第4期12-16,共5页
Journal of Beijing Institute of Light Industry
关键词
工业设计策划
名牌
企业形象
产品开发
strategy for industry design
name brand
image of enterprise
