关于消费者对改善性功能保健食品态度的研究

Study on consumers' attitudes to health foods for ameliorating Sexual function

为了了解消费者对改善性功能保健食品的认识 ,采用多元逻辑回归模型分析“保健食品消费者调查表”的调查资料。结果 :65%的消费者赞成改善性功能保健食品 ,小于 4 0岁、接受中专 /高等教育、有较高经济收入的群体和各自相对应的群体比较 ,持赞成观点的比例高 ,P <0 .0 5。分析表明 :伴随着人们观念更新、高等教育普及和社会经济的发展 ,消费者对改善性功能保健食品的赞同会进一步提高 ,而加强营养保健知识宣传 ,严格保健食品管理 ,设计科学精密的改善性功能试验方法是研制开发改善性功能保健食品的关键。

In order to asseess the consumers' attitudes to health food for ameliorating sexual function, the multivariate logistic regression model was used to analyze the data from questionnaires. The results indicated that more than 65% consumers favor this kind of health food. Consumers aged under 40, having college education,of high income had a higher rate to present assenting views( P <0.05). It could be concluded that more and more consumers would favor this kind of health food along with the updating of the modes of thought, popularization of college education and with the development of economy. The key points for the development of health foods for ameliorating sexual function are education of knowledge about nutrition and health foods, control of health food and testing method of health function. Author's adderss Wang Libin, the Institute of Food Safety Control and Inspection of Guangdong Province, Guangzhou 510300 PRC