我国多媒体网络杂志发展趋势及策略分析

Development Tendency and Strategies Analysis of E-magazine in China

经历近十年的发展,我国多媒体网络杂志渐趋成熟。目前,网络技术将朝宽带化、三网融合的方向发展,终端显示多元化,3G将成主流,多媒体网络杂志阅读及制作软件将实现跨平台兼容,多媒体搜索引擎和版权保护技术有待进一步提高,以解除后顾之忧。在内容出版方面,以相关政策法规作为保障,需有效预防色情出版的泛滥,实现内容的多元化与变奏,让"集合军"与"游击队"齐头并进。在技术和内容有效互动之后,才能真正获取经济效益,促进成熟产业链和多元化盈利方式的形成,形成品牌。

After nearly ten years of development, the E-magazine of China has became more mature. Nowadays, develop- ments in modern network technique are proceeding along broadband. The merge of the telecommunication, computer, and cable TV network is one of the main development directions. Diversification in display terminal and 3G will make way into the main- stream. Cross-platform reading and making software of E-magazine can be achieved. To remove the trouble back at home with E- magazine development, Multimedia search engines and copyright protection technology need further study. In accordance with re- lated policies and laws, publishers should take precautions against publishing unhealthy content and promote diversification in E- magazine contents and design. Technology and content had a reciprocal impact, progress in one sector promoting progress in the other, so that the maximum economic benefits, the maturity of E-magazine industry, chain and the multiple profit realized must be- come true.