创意经济时代旅游吉祥物功能认知与价值实现探析

Study on Cognition of Function and Realization of Value about Tourism Mascot in Creative Economy Times

旅游吉祥物是体现旅游创意产业本质与内涵的元素之一,研究与应用旅游吉祥物对创意经济时代旅游产业的发展具有重要的理论与实践意义。通过整理网络调查资料,分析了目前存在的旅游吉祥物功能认知上的偏差以及由此形成的旅游吉祥物设计与开发中的误区,并结合创意经济的核心要求,对旅游吉祥物的价值实现提出建议。

Tourism mascot was one of the factors reflecting the essence and connotation of tourism creative industry, so the study and application on tourism mascot was meaningful for the theory and practice of tourism development. By investigation of network information, this paper analyzed the cognition bias about the function of tourism mascot and the errors of the realization of tourism mascot＇ s value, and gave the suggestions about the de- signing and developing tourism mascot by combining the core requirements of creative economy.