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咸宁市旅游资源开发SWOT分析及建议

Analysis of the Tourism Resources Development in Xianning City by SWOT and Suggestions
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摘要 咸宁市地处湖北南部与江西、湖南交界处,为武汉1+8城市圈核心成员之一。该区旅游资源极其丰富,以山地旅游资源为主,具有非常明显的区位优势。但是在旅游发展的同时存在着来自内部和外部的种种问题。文章通过SWOT分析法对咸宁市旅游资源自身优势、劣势,面对的机会和威胁进行多方面分析,并提出促进其进一步发展的建议。 Xianning City, one of the core members of Wuhan 8 + 1 City Circle, is located at the junction of Jian- gxi, Hunan and Hubei province. The city owns extremely rich tourism resources, and has very obvious location advantages, but it meets problems from inside and outside in the tourism development. In this article, the SWOT (strengths and weaknesses, opportunities and threats) analysis method is used to analyze the tourism resources in Xianning city and effective proposals are put forward to promote its further development.
出处 《东华理工大学学报(社会科学版)》 2013年第3期251-254,共4页 Journal of East China University of Technology(Social Science)
基金 江西省高校专业综合改革度点项目(2013)资助
关键词 咸宁 旅游 SWOT分析 Xianning City tourism SWOT
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