互联网广告领域的专利申请现状分析

Status Quo of Patent Application in Internet Advertisement

随着互联网广告领域技术的快速发展,各互联网公司越来越重视知识产权,尤其是专利的申请和使用。本文作者重点分析了互联网广告领域国内/国外相关专利申请的现状,并从近年的专利申请分析互联网广告领域未来的创新趋势,以及结合互联网广告领域专利申请的特点指出了需要注意的问题。

With the rapid development of Intemet ad- vertising technology, Intemet companies have been paying more and more attention to intellectual prop- erty fights, especially the application and use of patents. The author analyzes the status quo of the related domestic/foreign patent applications of Inter- net advertising, discusses the future innovation trend of the Intemet advertising from the patent application in recent years, and pointed out the problems which needs applicants to pay attention to, combining with the characteristics of patent application for the Inter- net advertising.