市场经济中的女性消费

Female Consume under Marketing Economy

随着女性消费群体的逐渐形成 ,女性市场日趋成熟。首先 ,女性成为巨大的消费资源 ,更重要的是女性主宰着千家万户的日常消费。其次 ,由于女性消费观点存在着差异性。随着社会的发展 ,这种差异性愈加显示出来。社会发展对女性消费产生巨大的影响 ,新世纪 ,中国女性消费行为、消费观念、消费方式发生和将发生根本的变化。

With female consuming mass forming gradually,female market has been brisker day by day,First,female economic independence not only makes them become the main consuming source,but also lets them control thousands of household daily consuming which influences the whole residents'consuming,second,because of female different social positions,different professions,different incomes,different cultures,their consuming action and concept have great different character.With the social development,this kind of different character may be increasingly showed.Social development has great impact on female consuming,In the new century,the radical changes take place and will take place in the female consuming action,consuming concept and consuming manner.