浅析品牌产品识别性设计元素的应用

Discussion on the Application of Recognition Design Element for Brand Products

世界知名奢侈品牌在品牌运作过程中对产品组织结构会做出若干功能划分,形成处于不同地位的产品线。经典设计元素是主力销售产品线中的重要设计环节,成为消费者识别品牌的重要渠道。本文重点分析介绍了各大知名奢侈品牌的可识别性设计元素,并对品牌识别性元素使用情况进行总结,为提高国内品牌设计水平提供借鉴。

During the brand management, all of the famous luxury fashion brands divide their product structure with functional methods. Products being divided into different lines which represent diverse functions. Classical elements were the key design section of product development, which were also the most important way for consumers to recogonize brands. Every recognizing design element was introduced and analysed, then the utilization status of brand identity was conclude, which were helpfully for giving references to improve the design level for Chinese native brands.